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I love stopping by supermarkets when I travel. More than any souvenir shop, the shelves show you exactly how a country lives. Between things in Santo Domingo, I wandered into Supermercado Nacional inside the Plaza Central shopping mall — one of the Dominican Republic's leading supermarket chains, spacious, with a selection on the upscale side. To give away the ending: almost all my souvenirs came from here.

Mountains of Batata and Plantains

Produce section piled high with batata (sweet potatoes) and plantains
The chalkboards read batata amarilla, batata roja... several kinds of sweet potato alone. The green bananas in front are plantains.

The produce section stopped me first. Batata — sweet potatoes — piled high in yellow, red and white varieties, each with its price chalked on a handwritten board. Next to them, mountains of green bananas: plantains, the backbone of the Dominican table. Boiled and mashed, they become mangú, the national breakfast. Yuca and ñame line up too. One look at these shelves tells you that roots and plantains form the carbohydrate skeleton of this country.

Refrigerated shelves packed with red, yellow and orange peppers
The ají shelf — a flood of color you can't help photographing.

The pepper shelves — all grouped as ají in Spanish — were a flood of color I couldn't resist photographing. Dominican food is not particularly spicy; most of these end up as aromatics in stews.

The Presidente Aisle

A long aisle with beer on the left and wine on the right
Beer left, wine right. The green bottles of Presidente are the national beer.

The drinks section is one long aisle: beer running down the left, wine down the right. The star of the beer shelf is Presidente in its green bottle — the national beer, which I saw absolutely everywhere, from corner colmados to restaurants. There's the black-label Presidente Black, and Mexico's Modelo alongside. The wine side hangs signs by origin — Spain, France, South America — with very local-feeling "3x2" promotions everywhere.

What I Bought: Coffee, Rum and Sweets

I picked three souvenirs. First, Café Santo Domingo — the coffee named after the capital and probably the country's best-loved everyday brand. The Dominican Republic grows coffee in its mountains, and a supermarket vacuum pack of ground coffee is light, cheap and easy to carry. Second, an armful of sweets to hand out. And third: rum.

A bottle of Brugal Doble Reserva wrapped in its traditional net
The Brugal Doble Reserva I brought home. The label describes a blend of rums aged in whiskey and sherry casks.

My choice was Brugal Doble Reserva. Founded in 1888 and based in Puerto Plata, Brugal is one of the Dominican Republic's defining rum houses, counted with Barceló and Bermúdez among the country's "big three." Doble Reserva blends rums aged in whiskey casks and sherry casks, and the white netting around the bottle is Brugal's traditional dress. It also continues a Caribbean thread from Nicaragua's Flor de Caña. I'm saving the first pour for home — and it deserves its own article someday.

Walking out with a bag in each hand, what I carried wasn't stones or crafts but this country's everyday life. A different kind of souvenir shop from the jeweler on Calle Las Damas (last time). If you can only stop at one place on a trip, my vote goes to the supermarket, every time.

If you want to know a country's kitchen, walk its supermarket shelves before its museums.

🛒 Find these souvenirs on Amazon Japan

Santo Domingo coffee and Brugal rum are both available from Japan as well.

Santo Domingo coffee → Brugal rum →

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Travel Guide (General Information)

* This section was compiled from public sources as editorial context. Please check locally or officially for the latest information.

Supermarkets in Santo Domingo

Classic Supermarket Souvenirs

References

Places Visited

1
Supermercado Nacional (Plaza Central)
Plaza Central, Santo Domingo / Large supermarket inside the mall, well stocked for souvenirs.